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Also, the level of engagement within the group exceeds that of regular social media profiles. The results were beyond expectations, over 2.5k members in the group, smart user generated content and authentic interactions with the brand. If the latest rumors are true, this also would not be the first time.

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We noticed the phenomenon of this type of groups and we realised that there is room for one more, one that rewards you if you have fun like at the Electric Castle festival” says Simina Zidaru, executive creative director Tribal. In July, traces of a purported music service called Vibes showed up in the code for a Facebook video chat plugin. Not just to promote something, but to create a natural experience, organically integrated into people's everyday lives. 'We wanted to speak the language of the person who goes to EC and create an activation that they want to be a part of.

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to iTunes Music Store 2 driver of sales to Ticketmaster iLike charts now. Users interacted with the brand and with each other, even creating content themselves, without it being a requirement for the campaign. 2 accomplishments 1 music application on Facebook (also 1 music app on Bebo. The results were beyond expectations and a strong community was born, one that we will definitely reactivate.' says Sharon Annette, marketing director, HEINEKEN România. But we understood the insight and the dynamics of closed groups. 'It seems ambitious to develop a consumer promo in a closed group, created especially for this purpose. All of them posted & interacted with members, and some even created exclusive content for the group. Longer clips of music that is copyrighted will need to be. There needs to be a visual component to your post, and the music should not be the sole focus. Birra reinvented the groups used in a traditional way by brands & transformed them into an authentic communication tool with a close community.Īrtists that performed on the Electric Castle 2022 stage joined the group: Robin and the Backstabbers, Byron, Ana Coman, Dimitri's Bats together with influencers: Sore & Sanziana Negru a local radio station: Virgin Radio and even the official page of the festival. To use music in your story or post on your personal page, you can use music you have created yourself or videoed at a performance or concert. The most well-known groups are: A group in which we pretend to be at the student campus and A group in which we pretend to be at the Vama Veche beach.Įlectric Aperitivo: A group where you win tickets to EC2022 created by Birra Moretti and Tribal, gathered people who already knew the group format and joined the game naturally.

The group format follows a trend popular among millennials, where members play pretend on different topics. But the objective of the group was not only to create a strong community around the brand, but also to reward the most active fans, with one of the 50 double tickets for Electric Castle festival. With lots of activities and artists, the group invited users to role play as they were at the event, commenting, posting & interacting with each other. The article also reports that while few details about Facebook’s incipient music plans are available, it is known with relative certainty that the new service would integrate organically with existing Facebook features, such as musician fan pages and News Feed, to include individual users’ playlists and outlets for music purchasing.In the most recent campaign, Birra Moretti and Tribal Worldwide launched a group on Facebook, where users joined to have fun like at the Electric Castle music festival, before the Electric Castle.

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The Times also speculates that the company could be vetting partners in an effort to get a better idea of how to launch its own in-house music service, though that seems unlikely. So it’s no surprise that rumors are afloat in the New York Post, and now The New York Times, that the social network may be in talks with four companies to begin its foray into music: iLike, imeem, LaLa, and Rhapsody. 5 iLike iLike is a social music discovery service that was bought by MySpace in 2009. Be sure to upload your music files in WAV format, and your artwork with the dimensions 3000 x 3000 pixels. If Facebook ever hopes to go public, it may have to sidle up to one of its developers and ink a music deal. Reaching Your Online Community with Twitter, Facebook, LinkedIn. Select Start a Release via your iMusician dashboard to add the single, EP, or album you want to upload to Instagram or Facebook. MySpace Music has no real successful equivalent on Facebook, and the latter company’s path to profitability looks unlikely without some kind of tunes application as a part of the strategy. If it’s one thing that MySpace has over Facebook, it’s music.

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